Call for Consult: (585) 244-1000

Quatela Center for Plastic Surgery
973 East Avenue
Rochester, NY 14607
Phone: (585) 244-1000
Fax: (585) 271-4786
Monday–Friday: 8:30 a.m.–5 p.m.

Quatela Center for Plastic Surgery
973 East Avenue
Rochester, NY 14607
Phone: (585) 244-1000
Fax: (585) 271-4786
Monday–Friday: 8:30 a.m.–5 p.m.

News Archives

Quatela Center for Plastic Surgery

101 Top Women Doctors of Instagram

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Dr. Amalfi was recognized as a top female doctor known for being active on social media in an article on Goss titled, "101 Top Women Doctors of Instagram." Read her bio below, and see the full list here. Dr. Ashley Amalfi, a plastic surgeon who was born and raised in Rochester, NY, joined the Quatela Center in 2019. She graduated in three years Summa Cum Laude from the George Washington University with a B.A. in Fine Arts and Art History, after which she pursued her Doctorate of Medicine from the University of Rochester’s School of Medicine and Dentistry. After graduation, … Continue reading

Quatela Center for Plastic Surgery

Quatela Center Honored as a Workplace that Supports and Empowers Women

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We are excited and honored to share that the Quatela Center was chosen as one of the honorees for the Rochester Business Journal Elevating Women awards. "The inaugural 2023 Elevating Women honorees demonstrate a consistent commitment to recruiting, hiring and promoting women in their organizations. These companies are to be commended for working toward systemic change in society to combat inequality," said Suzanne Fischer-Huettner, managing director of BridgeTower Media/Rochester Business Journal. "The Rochester Business Journal is pleased to recognize these businesses for all they do to elevate women in the workplace." Read the full press release here. Continue reading

Quatela Center for Plastic Surgery

Everything to Know About Xeomin, the Trendy Botox Alternative

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Dr. Lee was featured in an E! News article about all things Xeomin. “Unlike the others, [Xeomin] does not have any associated accessory proteins, meaning that it only has botulinum toxin type A.” She explains how “one added benefit of using Xeomin is that some studies have shown it delivers a quicker onset of action.” Read the full article here. Continue reading

Quatela Center for Plastic Surgery

How Botox Re-Shaped the Face of Beauty

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Dr. Lee was featured in an E! News article about how Botox has been a huge game-changer for the beauty industry. "It has really transformed aesthetics because it made it attainable," she added. "The use of plastic surgery or procedures was for a certain subset of patients or type of person, but it brought aesthetics to the everyday person." Read the full article here. Continue reading

Quatela Center for Plastic Surgery

NBC CT LIVE!: Refresh This Jan-NEW-Ary!

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Jamie O'Donnell from JamieO.co shared about the Quatela Center on her Refresh this Jan-NEW-ary segment on NBC CT Live! THE QUATELA CENTER FOR PLASTIC SURGERY The Quatela Center creates uplifting experiences that change people’s lives with their carefully personalized, transformative procedures for each patient. The Quatela Center for Plastic Surgery is home to five board certified and internationally renowned surgeons in their respective fields of practice and offer body, breast and facial plastic surgery as well as hair restoration to help you achieve your personal refresh in 2023. Continue reading

close up photo of earring, model pointing to earlobe

Gravity and bad earring habits can stretch pierced lobes. Here’s what to do.

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Dr. Ashley Amalfi was featured in a Washington Post article about stretched and split earlobes, how to avoid damage to piercings, and the options available to fix them. “Amalfi said people could start experiencing problems if the professional — or amateur — piercer missed the bull’s eye. “From the get-go, if the piercing was done incorrectly, if it is asymmetrical, not centered or too close to the bottom,” she said, “there won’t be enough support for the earrings.” Read the full article here. Continue reading

Dr. Alex Montague

The Quatela Center Welcomes Facial Plastic Surgeon Dr. Alex Montague

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On November 15, Dr. Alex Montague, a highly-trained facial plastic surgeon, will join Dr. Vito Quatela, Dr. William Koenig, Dr. Heather Lee, and Dr. Ashley Amalfi of the Quatela Center for Plastic Surgery in Rochester, NY.  Dr. Montague specializes in aesthetic and reconstructive facial surgery and hair restoration procedures.  “I am thrilled to welcome Dr. Montague back to our practice.  During his fellowship and the subsequent years he’s been practicing in Kentucky, he has consistently shown exemplary skills.  He truly emulates our core values making him a wonderful addition to our practice,” said Dr. Vito Quatela. “Dr. Montague is well … Continue reading

Quatela Center for Plastic Surgery

2020 Welcomes the “Zoom Effect”: Top Medical Professionals Weigh in on Online Engagement and the Cosmetic Procedure Industry

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Drs. Vito Quatela and Heather Lee were featured in an article about social media, online engagement, and plastic surgery. Dr. Quatela shares that they "have seen an increase in interest in cosmetic surgery, rhinoplasty for one, and an increase in awareness of appearance." He expands, expressing that since a lot of individuals now work from home, they are seeing "a Zoom effect, same as the selfie effect, where people are seeing a 4k image of themselves, which is equivalent to looking in a magnifying mirror." Additionally, people have more privacy to recover "due to working from home and having masks cover their faces." Dr. Lee weighs … Continue reading

Quatela Center for Plastic Surgery

Personal Experiences of Two of Dr. Koenig’s Mommy Makeover Patients | Harper’s BAZAAR Interview

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Two of 's patients were recently interviewed by Harper's BAZAAR to talk about their experiences with the procedure.  A mommy makeover procedure generally consists of a tummy tuck, some liposuction, and a breast procedure, whether it be a breast lift, breast lift with implants, breast augmentation, or breast reduction.  To learn more about their personal experiences, watch the full video below. Continue reading

Quatela Center for Plastic Surgery

The Quatela Center Welcomes Facial Plastic Surgeon Dr. Heather Lee

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Dr. Heather Lee, a highly-trained facial plastic surgeon, has joined Dr. Vito Quatela, and Dr. William Koenig of the Quatela Center for Plastic Surgery in Rochester, NY.  Dr. Lee specializes in aesthetic and reconstructive facial surgery and hair restoration procedures. “We are thrilled to have Dr. Lee officially join our plastic surgery practice as a practicing physician.  Her surgical ability and exceptional bedside manner led us to offer her the opportunity to join our practice after her fellowship, and we know she is the perfect addition to the Quatela Center,” said Dr. Vito Quatela. “With the growth of our business … Continue reading

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