Quatela Center for Plastic Surgery's Blog

The Future is Virtual: Delivering Your Uplifting Experiences Via Telemedicine

-by board-certified plastic surgeon Ashley N. Amalfi, MD We are up and running with telemedicine here at the Quatela Center for Plastic Surgery.  And we have to say, the transition has been so smooth and surprisingly a lot of fun. ZOOM has become quite the household name at this point.  My five year old has a ZOOM Meeting with his Kindergarten class every morning.  And my preschooler got to share her amazing Unicorn Birthday Cake and a special moment with over 50 friends and family via our first ZOOM Birthday party.  If my little ones can do it, you can … Continue reading

A Message to our Quatela Family

When everything around us is changing, we want to let you know that the Quatela Center for Plastic Surgery is still here for you.  But just like the world around us, we are evolving and modifying to accommodate the current climate. Things are changing day by day, hour by hour.  The Quatela Center has been monitoring the COVID-19 crisis closely, and changing practices to keep our staff and our patients safe such as deep office cleaning and limited handshakes.  Currently, we are offering limited phone coverage and have put on hold elective and non-essential surgery and procedures at the advice … Continue reading

10 minutes with facial plastic surgeon Dr. Heather Lee

Dr. Heather Lee, facial plastic surgeon and hair restoration specialist, is well known for her beautiful results, devoted care to her patients, and her positive energy which lights up any room. We caught up with Dr. Lee to share some of these quick facts about this extaordinary surgeon with you. When you were a kid, what did you want to be when you grew up? Doctor. What are your favorite hobbies? Gardening, hiking, baking, biking, traveling. What is your favorite thing about Rochester, NY? The great people and wonderful summers. What is your biggest pet peeve? Bad attitudes and negativity. … Continue reading

The growing popularity of nipple and areola surgery

– By double board-certified plastic surgeon Dr. William J. Koenig Breast implant surgery to enhance the size and shape of the breasts is one of the most popular and well-known cosmetic surgery procedures, but did you know surgery can also be performed to change the size and shape of the nipples and areola (pigmented skin around the nipple)? Nipple and areola reduction surgery, as well as inverted nipple repair, is increasingly requested, as a growing number of women and men become aware there are treatment options available to them to give them the nipple and areola shape and size they desire. … Continue reading

Q and A with Dr. Koenig

Dr. William J. Koenig is one of New York’s most experienced and trusted plastic surgeons. As a specialist breast and body plastic surgeon, he believes in taking a holistic approach to rejuvenation. In addition to recommending the best treatment plans for his patients, Dr. Koenig encourages them to maintain healthy lifestyles by being conscientious about their diets, exercising regularly, and balancing their lives. And he certainly practices what he preaches. Here’s a glimpse into his life beyond the operating room. What’s a typical day for you?  I wake up every day at 6am. On the days I am in the OR, … Continue reading


Dr. Ashley Amalfi, a plastic surgeon specializing in aesthetic and reconstructive breast and body procedures, joined the Quatela Center in 2019. With a reputation as a passionate and gifted surgeon, we decided to delve a little deeper and see what inspires this female powerhouse. What’s a typical day for you? My day usually starts early. Having two little ones (ages 3 and 5), sometimes the early hours are the only alone time I get. I wake up around 5am to enjoy a cup of coffee and an early workout at Midtown or in my home on my Peleton. The kiddos … Continue reading


– BY FACIAL PLASTIC SURGEON DR. HEATHER LEE Skin cancer is one of the most common malignancies, affecting 1 in 5 Americans in their lifetime. Unfortunately, the number of new cases has only continued to increase over the past decades. Ultraviolet (UV) light from the sun is the main cause of skin cancers. Cumulative sun damage to the skin causes cosmetic changes that prematurely age skin but also more worrisome DNA changes that can lead to these skin cancers. When confronted with a new skin cancer diagnosis, patients are often fraught with numerous concerns. These concerns can heighten when the lesion is … Continue reading


Dr. Vito C. Quatela is known the world over for his surgical expertise in facial plastic surgery and for his life-changing HUGS Foundation charity. Here are a few everyday things you may not know about this extraordinary man: What’s a typical day for you?  5 am workout 6 am shower 7:30 am surgery (3-4 cases; my favorites are rhinoplasty, facelift and otoplasty procedures) When you were a kid, what did you want to be when you grew up? Always a surgeon, for as long as I can remember. What are your favorite hobbies? Fly fishing, music, astronomy, gardening. What is … Continue reading


Breast augmentation is the most popular cosmetic surgical procedure in the U.S. Breast implants have been used since the 1960s and are one of the most heavily scrutinized and investigated medical devices in history. The types of implants available today, combined with continual refinement of breast augmentation surgery, make the procedure more reliable than ever before. All surgery, however, carries some risk and both regulatory agencies and practitioners continue to ensure the safety of the patient remains paramount. There has recently been renewed discussion surrounding the safety of silicone implants, in large part stemming from the global recall of Allergan’s … Continue reading


– By double-board certified plastic surgeon Dr. William Koenig Maintaining a healthy weight is essential to your health, but did you know that it also has an effect on the risks of surgery, results, and healing?  Cosmetic surgery procedures are mostly elective but they are still major medical procedures which carry some risk, especially when using anesthesia.  Therefore, it is critical that patients meet certain criteria before undergoing a procedure. One of the most important criteria is a patient’s body mass index, or BMI. A BMI is the relationship between a person’s height and weight. Studies show that BMI is … Continue reading

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