Category Archives: General Plastic Surgery

Quatela Center for Plastic Surgery's Blog

12 Questions with Dr. William Koenig

Dr. William Koenig, double-board certified plastic surgeon, is well known for his consistent, natural breast surgery and body contouring results and impeccable safety standards. We took a few minutes to learn more about the man behind the surgical mask. What is a dream you have that you’ve yet to achieve? A full year trip around the world with my wife with an unlimited budget If you didn’t have to sleep, what would you do with the extra time? Extra two hours cooking a great meal and the rest of the time reading What’s your guilty pleasure? Fine wine At what job would … Continue reading

Liquid Rhinoplasty: A Nonsurgical Alternative

– by facial plastic surgeon Heather Lee, MD Nonsurgical rhinoplasty has increased in popularity over the last few years, allowing patients to make small adjustments to the nose without surgery.  Dr. Heather Lee, a facial plastic surgeon who specializes solely in cosmetic and functional procedures for the face, offers an in-depth look at what the liquid rhinoplasty procedure can do. The nose is one of the key features of the face, and one of the most common reasons people visit our office.  Because it occupies the central part of our face, it can have profound changes to the perception of … Continue reading

Botulinum to the masseter | What you need to know

-by board-certified plastic surgeon Ashley N. Amalfi, MD Your facial contour is your first impression.  A sharp jawline can give a face the structure it needs and help you look strong and healthy.  And in the world of selfies and social media, we are spending more time analyzing our facial structure and improving our appearance. Some of this is genetic.  Even in youth and at an ideal body weight, some faces never have the well-defined jaw they desire.  Others have a strong facial contour, but with age or weight changes, they begin to lose that chiseled look.  So what does … Continue reading

An unexpected side effect of COVID-19: A surge in cosmetic procedures

-by Lauren Andreacchi, Patient Consultant for Dr. William J. Koenig, double board-certified plastic surgeon This blog is not intended to ignore or diminish the ongoing health and financial difficulties that many are facing due to COVID-19.  Rather, it’s sole focus is on the trends that we are seeing in our practice in regards to continued and increased interest in cosmetic procedures during this new, unchartered season. Where we were As we sat in an all-staff virtual meeting in May, just months into the pandemic and while our physical office was closed, the question at the forefront of all of our … Continue reading

How Long Do Fillers Last?

-by board-certified plastic surgeon Ashley N. Amalfi, MD Let’s talk about fillers In 2018, almost 16 million non-invasive procedures were performed in the United States, with Botox and filler injections topping the list.  Dermal fillers involve the injection of a product, typically hyaluronic acid, into the face to restore or enhance the facial features. As children, our faces have a more cherub-like appearance, and this facial volume is associated with youth.  However as we age, we lose volume of both the bony structure as well as the fatty compartments of the face.  Dermal fillers allow your doctor to directly address … Continue reading

The Future is Virtual: Delivering Your Uplifting Experiences Via Telemedicine

-by board-certified plastic surgeon Ashley N. Amalfi, MD We are up and running with telemedicine here at the Quatela Center for Plastic Surgery.  And we have to say, the transition has been so smooth and surprisingly a lot of fun. ZOOM has become quite the household name at this point.  My five year old has a ZOOM Meeting with his Kindergarten class every morning.  And my preschooler got to share her amazing Unicorn Birthday Cake and a special moment with over 50 friends and family via our first ZOOM Birthday party.  If my little ones can do it, you can … Continue reading

10 minutes with facial plastic surgeon Dr. Heather Lee

Dr. Heather Lee, facial plastic surgeon and hair restoration specialist, is well known for her beautiful results, devoted care to her patients, and her positive energy which lights up any room. We caught up with Dr. Lee to share some of these quick facts about this extaordinary surgeon with you. When you were a kid, what did you want to be when you grew up? Doctor. What are your favorite hobbies? Gardening, hiking, baking, biking, traveling. What is your favorite thing about Rochester, NY? The great people and wonderful summers. What is your biggest pet peeve? Bad attitudes and negativity. … Continue reading

Q and A with Dr. Koenig

Dr. William J. Koenig is one of New York’s most experienced and trusted plastic surgeons. As a specialist breast and body plastic surgeon, he believes in taking a holistic approach to rejuvenation. In addition to recommending the best treatment plans for his patients, Dr. Koenig encourages them to maintain healthy lifestyles by being conscientious about their diets, exercising regularly, and balancing their lives. And he certainly practices what he preaches. Here’s a glimpse into his life beyond the operating room. What’s a typical day for you?  I wake up every day at 6am. On the days I am in the OR, … Continue reading


Dr. Ashley Amalfi, a plastic surgeon specializing in aesthetic and reconstructive breast and body procedures, joined the Quatela Center in 2019. With a reputation as a passionate and gifted surgeon, we decided to delve a little deeper and see what inspires this female powerhouse. What’s a typical day for you? My day usually starts early. Having two little ones (ages 3 and 5), sometimes the early hours are the only alone time I get. I wake up around 5am to enjoy a cup of coffee and an early workout at Midtown or in my home on my Peleton. The kiddos … Continue reading


– BY FACIAL PLASTIC SURGEON DR. HEATHER LEE Skin cancer is one of the most common malignancies, affecting 1 in 5 Americans in their lifetime. Unfortunately, the number of new cases has only continued to increase over the past decades. Ultraviolet (UV) light from the sun is the main cause of skin cancers. Cumulative sun damage to the skin causes cosmetic changes that prematurely age skin but also more worrisome DNA changes that can lead to these skin cancers. When confronted with a new skin cancer diagnosis, patients are often fraught with numerous concerns. These concerns can heighten when the lesion is … Continue reading

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