
Quatela Center for Plastic Surgery
973 East Avenue
Rochester, NY 14607
Phone: (585) 244-1000
Fax: (585) 271-4786
Monday–Friday: 8:30 a.m.–5 p.m.
Quatela Center for Plastic Surgery
973 East Avenue
Rochester, NY 14607
Phone: (585) 244-1000
Fax: (585) 271-4786
Monday–Friday: 8:30 a.m.–5 p.m.
News & Events
Events at Quatela

In the News
Revelle Aesthetics™ Brings Cellulite Education to the Forefront in Celebration of National Cellulite Day

Dr. Amalfi was quoted in a press release celebrating National Cellulite Day and the Avéli® procedure, which addresses cellulite from the inside out.
Read the full press release here.
101 Top Women Doctors of Instagram
Dr. Amalfi was recognized as a top female doctor known for being active on social media in an article on Goss titled, “101 Top Women Doctors of Instagram.” Read her bio below, and see the full list here.
Dr. Ashley Amalfi, a plastic surgeon who was born and raised in Rochester, NY, joined the Quatela Center in 2019. She graduated in three years Summa Cum Laude from the George Washington University with a B.A. in Fine Arts and Art History, after which she pursued her Doctorate of Medicine from the University of Rochester’s School of Medicine and Dentistry. After graduation, she matched into a competitive integrated residency in Plastic and Reconstructive Surgery at Southern Illinois University in Springfield, Illinois. She is a Diplomate of the American Board of Plastic Surgery, and scored in the 93rd percentile overall amongst her peers on her Board Certification Exam.

Dr. Amalfi’s practice is comprised of cosmetic surgery of the breast and body. As a mother herself, Dr. Amalfi finds mommy makeovers to be one of the most rewarding procedures she can offer new mothers. Dr. Amalfi has experience caring for many different congenital breast differences and asymmetries, as well as patients who are unhappy with their outcomes from previous surgery and are looking for revision surgery. Dr. Amalfi’s education in fine arts complements the skills and attention to detail that translate into her cosmetic surgical outcomes. She recognizes that each of her patient’s goals and desires are unique, and tailors her surgical plan and techniques to help her patients look and feel their best.
Passionate about education and mentorship, Dr. Amalfi has founded local chapters for Women in Plastic Surgery (WIPS), Association for Women Surgeons (AWS), and UR Women in Surgery. She has been recognized for these efforts on multiple levels, receiving a mentorship award from the URMC Surgical Interest Group, a Mentorship Award from the URMC Plastic Surgery Residency, and the Women of Excellence Award from the Italian American Community Center.
Instagram: @DrAshleyAmalfi
Quatela Center Honored as a Workplace that Supports and Empowers Women

We are excited and honored to share that the Quatela Center was chosen as one of the honorees for the Rochester Business Journal Elevating Women awards.
“The inaugural 2023 Elevating Women honorees demonstrate a consistent commitment to recruiting, hiring and promoting women in their organizations. These companies are to be commended for working toward systemic change in society to combat inequality,” said Suzanne Fischer-Huettner, managing director of BridgeTower Media/Rochester Business Journal. “The Rochester Business Journal is pleased to recognize these businesses for all they do to elevate women in the workplace.”
Read the full press release here.
Demand for Cosmetic Surgery Increases after Pandemic
From consultation to follow-up: Embracing telehealth in the plastic surgery journey

Dr. Amalfi was quoted in an article for the American Society of Plastic Surgeons (ASPS) about the popularity and widespread use of virtual appointments in plastic surgery and how it has given rise to accessibility, especially for patients who travel outside of their hometown or immediate area for surgery.
Read the full article here.
The art and science of breast augmentation: How to choose the right surgeon and implant size for your unique goals

Dr. Amalfi was featured in an article for the American Society of Plastic Surgeons (ASPS) about choosing the right surgeon and implant size for breast augmentation.
Read the full article here.
Everything to Know About Xeomin, the Trendy Botox Alternative

Dr. Lee was featured in an E! News article about all things Xeomin. “Unlike the others, [Xeomin] does not have any associated accessory proteins, meaning that it only has botulinum toxin type A.” She explains how “one added benefit of using Xeomin is that some studies have shown it delivers a quicker onset of action.”
Read the full article here.
How Botox Re-Shaped the Face of Beauty

Dr. Lee was featured in an E! News article about how Botox has been a huge game-changer for the beauty industry. “It has really transformed aesthetics because it made it attainable,” she added. “The use of plastic surgery or procedures was for a certain subset of patients or type of person, but it brought aesthetics to the everyday person.”
Read the full article here.
Summer body now? What procedures to plan now for the summer body of your dreams

Dr. Amalfi was interviewed and featured in an article for the American Society of Plastic Surgeons (ASPS) about the best cosmetic procedures to do in the spring in order to be ready for summer.
Read the full article here.
Jennifer Lopez and Meghan Markle have made mouth massages popular. But do they really reduce jaw pain and fine lines?
See Older News

Vito C. Quatela, M.D., FACS
Specializes in Facial Procedures
Compassionate and dedicated to personalized patient care, Dr. Quatela is a board-certified facial plastic surgeon recognized worldwide for his expertise in facial rejuvenation. He established the Quatela Center for Plastic Surgery in Rochester, New York to provide excellence in aesthetic surgery.
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William j. Koenig, M.D.
Specializes in Breast & Body Procedures
A board-certified plastic surgeon, Dr. Koenig's experience and gentle bedside manner help put patients at ease and build an uncommon level of trust. He meticulously customizes each procedure, and sculpts beautiful results that consistently exceed his patients' expectations.
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Heather Lee, M.D.
Specializes in Facial Procedures
A board-certified facial plastic surgeon and a board-certified otolaryngologist–head and neck surgeon, Dr. Lee is dedicated to improving the lives of adults and children by using her surgical talents. She specializes in procedures of the face and head including facelift, functional and cosmetic nose surgery, blepharoplasty, and injectable treatments.
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Ashley N. Amalfi, M.D.
Specializes in Breast & Body Procedures
Recognizing the unique goals and desires of each of her patients, Dr. Amalfi uses her attention to detail and experience to create personalized surgical outcomes for her patients. A board-certified plastic surgeon, she specializes in cosmetic breast and body procedures.
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Alex Montague, M.D.
Specializes in Facial Procedures
Known for his exemplary skills in both technique and patient care, Dr. Montague is a double board-certified facial plastic surgeon and otolaryngologist-head and neck surgeon. He specializes in cosmetic and functional facial surgery and injectable treatments.
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