Quatela Center for Plastic Surgery
973 East Avenue
Rochester, NY 14607
Phone: (585) 244-1000
Monday–Friday: 8:30 a.m.–5 p.m.

News & Events

Events at Quatela

Check back soon for event information.

In the News

The Balancing Act | One Woman’s Breast Cancer Journey

Dr. Ashley Amalfi was interviewed in 2019 for Lifetime’s The Balancing Act to help share one breast cancer patient’s reconstruction journey.  Watch the full story below.

2020 Welcomes the “Zoom Effect”: Top Medical Professionals Weigh in on Online Engagement and the Cosmetic Procedure Industry

Drs. Vito Quatela and Heather Lee were featured in an article about social media, online engagement, and plastic surgery.

Dr. Quatela shares that they “have seen an increase in interest in cosmetic surgery, rhinoplasty for one, and an increase in awareness of appearance.” He expands, expressing that since a lot of individuals now work from home, they are seeing “a Zoom effect, same as the selfie effect, where people are seeing a 4k image of themselves, which is equivalent to looking in a magnifying mirror.” Additionally, people have more privacy to recover “due to working from home and having masks cover their faces.” Dr. Lee weighs in on the effects of social media saying that it has “created an online, virtual world where people see themselves and what they are projecting more closely.” She emphasizes that they “are also no longer limited geographically; patients come from all over as social media in part has broadened the scope of influence.”

Read the full article here.

Giving Back What Cancer Takes Away

Dr. Amalfi was featured by her alma mater, Our Lady of Mercy, in their newsletter where she spoke about how her education at Mercy spurred her on to success, and how she is using that to mentor other young women.⁣

Read the full article here.

Personal Experiences of Two of Dr. Koenig’s Mommy Makeover Patients | Harper’s BAZAAR Interview

Two of Dr. Koenig‘s patients were recently interviewed by Harper’s BAZAAR to talk about their experiences with the mommy makeover procedure.  A mommy makeover procedure generally consists of a tummy tuck, some liposuction, and a breast procedure, whether it be a breast lift, breast lift with implants, breast augmentation, or breast reduction.  To learn more about their personal experiences, watch the full video below.

The Quatela Center Welcomes Facial Plastic Surgeon Dr. Heather Lee

Dr. Heather Lee, a highly-trained facial plastic surgeon, has joined Dr. Vito Quatela, and Dr. William Koenig of the Quatela Center for Plastic Surgery in Rochester, NY.  Dr. Lee specializes in aesthetic and reconstructive facial surgery and hair restoration procedures.

“We are thrilled to have Dr. Lee officially join our plastic surgery practice as a practicing physician.  Her surgical ability and exceptional bedside manner led us to offer her the opportunity to join our practice after her fellowship, and we know she is the perfect addition to the Quatela Center,” said Dr. Vito Quatela.

“With the growth of our business over the past few years, we knew we wanted to add another surgeon specializing in facial plastic and reconstructive surgery.  Dr. Lee adds a younger physician’s perspective to our organization.  She will be an excellent complement to what we currently offer patients, allowing us to continue to provide exceptional care,” stated Dr. William Koenig.

Dr. Lee graduated with a Bachelor of Science degree in Biomedical Sciences and Biochemistry from the University of Pennsylvania, while also completing a minor in Asian American Studies.  She continued at the University of Pennsylvania to obtain a Master’s degree in Biotechnology before returning to her home state of Kentucky to study medicine at the University of Louisville School of Medicine, where she graduated cum laude.  Dr. Lee received several awards of recognition as a medical student and resident, including awards for Outstanding Performance and Excellence in Otolaryngology and a research award from the James Graham Brown Cancer Center at the University of Louisville.

Dr. Lee completed a five-year residency in Otolaryngology – Head and Neck Surgery in Louisville before her selection into the AAFPRS Facial Plastic and Reconstructive Surgery fellowship at the Quatela Center with Dr. Vito Quatela.  Specializing in both aesthetic and functional procedures, Dr. Lee performs a variety of surgical and nonsurgical options including facelift, cosmetic and functional rhinoplasty, forehead lift, injectable fillers, Mohs repair, hair restoration procedures, cosmetic and functional blepharoplasty, and trauma and reconstructive surgery.  She is a member of the American Academy of Facial Plastic and Reconstructive Surgery and the American Academy of Otolaryngology.

To learn more about Dr. Lee and/or the Quatela Center for Plastic Surgery, visit Quatela.com or call (585) 244-1000.

William J. Koenig, MD Has Been Nominated and Accepted as a 2017 American Institute of Plastic Surgeons’ 10 Best in New York For Client Satisfaction

The American Institute of Plastic Surgeons has recognized the exceptional performance of New York’s Plastic Surgeon William J. Koenig, MD as 2017 10 Best Plastic Surgeons for Client Satisfaction.

To read the full press release, click on the link below.
Press Release_AIOPS

Rochester, NY Plastic Surgeon Receives National Recognition for His Low Complication Rates in Breast Augmentation

Dr. William Koenig receives approval on abstract documenting his success using the Keller Funnel technique for breast implantation.

Click on the logo for the entire article.


Dr. William J. Koenig of the Quatela Center for Plastic Surgery Wins RealSelf 500 Award


Quatela Center for Plastic Surgery Patients Now Have Cutting Edge Financing Option Available

PRWeb Online Visibility from Vocus

See Older News

Vito C. Quatela, M.D., FACS Vito C. Quatela, M.D., FACS

Vito C. Quatela, M.D., FACS

Specializes in Facial Procedures

Compassionate and dedicated to personalized patient care, Dr. Quatela is a board-certified facial plastic surgeon recognized worldwide for his expertise in facial rejuvenation. He established the Quatela Center for Plastic Surgery in Rochester, New York to provide excellence in aesthetic surgery.

Read On

Dr. William J. Koenig Dr. William J. Koenig

William j. Koenig, M.D.

Specializes in Breast & Body Procedures

A board-certified plastic surgeon, Dr. Koenig's experience and gentle bedside manner help put patients at ease and build an uncommon level of trust. He meticulously customizes each procedure, and sculpts beautiful results that consistently exceed his patients' expectations.

Read On


Dr. Heather Lee Dr. Heather Lee

Heather Lee, M.D.

Specializes in Facial Procedures

A board-certified facial plastic surgeon and a board-certified otolaryngologist–head and neck surgeon, Dr. Lee is dedicated to improving the lives of adults and children by using her surgical talents. She specializes in procedures of the face and head including facelift, functional and cosmetic nose surgery, blepharoplasty, and injectable treatments.

Read On


Ashley N. Amalfi, M.D. Ashley N. Amalfi, M.D.

Ashley N. Amalfi, M.D.

Specializes in Breast & Body Procedures

Recognizing the unique goals and desires of each of her patients, Dr. Amalfi uses her attention to detail and experience to create personalized surgical outcomes for her patients. A board-certified plastic surgeon, she specializes in cosmetic and reconstructive breast and body procedures.

Read On


Back to Top