Welcome to the Quatela Center for Plastic Surgery
Thank you for visiting our plastic surgery website. We are happy to have you consider the Quatela Center for your cosmetic needs. At Quatela.com, discover Before & After Photos, plastic surgery procedure information for the face and body and answers to patients' most Frequently Asked Questions (FAQs). Learn about the latest advances in surgical and non-surgical cosmetic treatments. Once you have the opportunity to view our plastic surgery website and want to learn more, you can contact us to schedule a private consultation or RSVP for one of our seminars.
What to Expect
Are you interested in learning more about what to expect at your consultation? The following links may be of interest to you:
What to Expect at Your Consultation
Consultation FAQ's
Computer Imaging
How to Select a Plastic Surgeon That's Right for You
Channel 13 On-Air Interview with Dr. William J. Koenig
Dr. William J. Koenig, board certified plastic surgeon and partner at the Quatela Center for Plastic Surgery, was interviewed by WHAM 13/CW anchor, Norma Holland on Cellulaze™. Watch this video to learn more about the procedure and hear from one of Dr. Koenig's patients on her recent experience.
WHAM 13/CW On-Air Interview Introducing Cellulaze™ : An Effective Cellulite Treatment
Dr. William J. Koenig, board certified plastic surgeon and partner at the Quatela Center for Plastic Surgery, has recently added Cellulaze™ to his practice. This new technology goes beyond traditional treatments for cellulite, straight to the root of the problem, to reduce the appearance of cellulite.
Cellulaze™ is ideal for treating patients who, despite a healthy diet and exercise, retain the appearance of cellulite. Cellulaze™ gets to the core of the problem by targeting the cause beneath the skin.
Click here to learn more about Cellulaze™ >>
Now Offering: The Bra Line Back Lift
Dr. William Koenig is pleased to introduce the Bra Line Back Lift. This procedure is designed to tighten skin and improve unsightly contours and rolls such as the muffin top and bra fat. Click here to read more>>
In the News: Quatela Center Named Rochester's First and Only Black Diamond Level Provider of BOTOX® Cosmetic & Juvederm®

The Quatela Center for Plastic Surgery has received the honor of becoming a black diamond level provider of BOTOX® Cosmetic & Juvederm®. Only a limited number of practices in the country receive this prestigious title.
Medical Acupuncture Now Available at the Quatela Center

In our continuing effort to provide patients with a comprehensive wellness experience, the Quatela Center for Plastic Surgery is pleased to announce the addition of medical acupuncture to our practice. Dr. William Koenig recently completed his acupuncture training and is now licensed as a physician acupuncturist. Acupuncture can be effective for pain including headaches, backaches, joint aches, anxiety, sinus infections, digestive complaints and many other common ailments.
Call 585.244.1000 for more information or an appointment. Learn how acupuncture can restore your mind, body and spirit!
Limited Time Offer: 12 Months, No Interest with Care Credit Payment Programs
As a service to our valued patients, we are pleased to offer the CareCredit card, the nation's leading patient payment program. With CareCredit you can finance 100% of your plastic surgery and there are no upfront costs, no annual fees, and no pre-payment penalties. So, you can schedule your procedure today and conveniently pay with low, monthly payments.
For a limited time, take advantage of a special 12 month, no interest offer from Care Credit.
Click here to learn more>>
Plastic Surgery News
The Quatela Center for Plastic Surgery has recently been interviewed by the Los Angeles Times, W Magazine, ABC News and the Democrat and Chronicle . Please go to our press page to see the coverage.
Meet the Doctors
Vito C. Quatela, M.D., FACS
-Board Certified Facial Plastic and Reconstructive Surgeon
-Immediate Past President, American Academy of Facial Plastic and Reconstructive Surgery
Located at the Quatela Center for Plastic Surgery in Rochester, NY, Dr. Vito Quatela specializes exclusively in facial plastic surgery. Dr. Quatela, a recognized leader in the field of aesthetic surgery, is Board Certified by the American Board of Facial Plastic and Reconstructive Surgery and the American Board of Otolaryngology – Head and Neck Surgery (ABO). Continue....
William J. Koenig, M.D.
Board Certified Plastic Surgeon
Dr. William Koenig has been partnered with the Quatela Center for Plastic Surgery since 2003. He previously worked at the prestigious Guthrie Clinic in Sayre, Pennsylvania where he is well known and recognized for his work in plastic surgery. A graduate of Northwestern University, he is board certified with over 16 years of experience in breast augmentation, lifts,reductions, Abdominoplasty (tummy tuck), Liposuction (tumescent and ultrasonic techniques), body lifts after significant weight loss and other body sculpting procedures. Continue.....
In Our Spare Time: HUGS Foundation
HUGS (Help Us Give Smiles) Foundation was founded in 2003 by Vito C. Quatela, MD with the idea that every child has the right to a full and enriching childhood. HUGS delivers medical care to children and adolescents suffering from a wide array of physical deformities and conditions remedied through surgery. HUGS helps children develop into confident, secure and responsible individuals free from their congenital or other conditions. Click here to learn more about HUGS.